White-Label Trading Platform

Trading Platform

Broker-Linked F&O Trading SaaS

A production-grade algorithmic trading platform built for Indian F&O markets. The same codebase ships as multiple white-label deployments — each with its own branding and domain. A Next.js trader and admin frontend pairs with a FastAPI backend split across multiple runtime processes. MongoDB stores users, broker accounts, trades, and audit data. Redis powers live tick caching, pub/sub fan-out, and asynchronous trade command routing. Multiple Indian brokers integrate behind a unified adapter layer.

White-label algorithmic trading platform with multi-market support, real-time data, and branded deployment

Problem & goal

The Challenge

Retail and prop-style traders running Indian F&O strategies need more than a broker terminal. They need automated signal ingestion, centralized risk controls, multi-account management, live P&L, subscription gating, and operations tooling — without building separate broker integrations or running fragile single-process bots that fail on every deploy or restart.

The platform addresses this with a split-worker architecture where market feed ingestion, signal processing, and broker order execution run as independent processes. Traders connect broker accounts, map strategies to accounts, and monitor open positions in real time. Platform operators manage clients, subscriptions, market configuration, webhook routing, access control, and aggregate reporting from a dedicated admin console.

Target users

Who It's For

  • Traders & clients — broker account linking, live trades and watchlist, trade history, strategy settings, subscription status, and regulatory compliance flows

  • Managers — scoped client management, trading workspace access, and operational visibility within assigned accounts

  • Platform operators — client lifecycle, team management, subscription plans, market feed configuration, webhook admin, role-based access, audit logs, and aggregate reporting

Core capabilities

Platform Modules

Auth & access control

Email and OAuth-based login with registration verification, JWT sessions, and role-based permissions. Scoped access for managers and subscription-gated features for automated signal routing.

Broker accounts

Multi-broker OAuth connections with daily session lifecycle management, paper vs live trading modes, per-account configuration, and encrypted credential storage.

Market data & instruments

Dedicated feed process maintains live market data via broker WebSocket. Instrument master sync from broker contract APIs. Per-user watchlists with live pricing on the dashboard.

Strategy & risk engine

Tick-driven monitoring of open and pending trades for entry, stop-loss, and target conditions. Supports manual entries, bulk square-off, TradingView webhook signals, and scheduled session close-outs.

Order execution

Unified order gateway with fill reconciliation, position-aware exit sizing, and a defined trade lifecycle from entry through close. P/L tracking for NSE/MCX F&O conventions.

TradingView integration

Webhook endpoint for TradingView alerts with admin-configured strategy allowlists and per-client routing maps. Async processing with parallel fan-out to subscribed clients.

Subscriptions & plans

Plan catalog and user subscriptions gate automated signal routing and premium features. Admin manages plans; traders view status from the dashboard.

Admin console

Client management, team members, subscription plans, access control, market feed configuration, instrument sync, webhook strategy maps, trade oversight, and aggregate reporting.

Customer dashboard

Live trades with real-time pricing and P&L, trade history, broker connections, strategy settings, subscription, and user preferences.

Legal & compliance

Disclaimer, privacy policy, and terms pages. IST timezone across services. Market holiday calendar integration and regulatory disclosure flows.

High-level design

System Architecture

The backend is a modular monolith split across multiple processes — not distributed microservices. Domain logic lives in one codebase while failure domains stay isolated: restarting the API does not interrupt market data ingestion or scheduled session jobs.

The frontend calls versioned REST APIs through the reverse proxy. WebSocket connections serve live trade and watchlist updates. External webhook sources POST to a public API endpoint. Signal and API processes enqueue trade intents to a Redis-backed command queue, and a dedicated execution process is the sole broker I/O owner. The feed process publishes live ticks to Redis; signal processing and the WebSocket hub consume independently.

Production stack

Technology Stack

Frontend

  • Next.js
  • React.js
  • TypeScript
  • Tailwind CSS
  • ShadCN UI
  • TanStack Query

Backend

  • FastAPI
  • Python
  • Pydantic
  • MongoDB
  • Redis
  • WebSockets

Infrastructure

  • Docker
  • Nginx
  • Let's Encrypt
  • Resend

Multi-broker adapter layer

Broker Integrations

Multiple Indian brokers integrate through a unified adapter layer with platform-specific OAuth flows, symbol resolution, and order placement. A dedicated admin-configured feed account powers market data, separate from per-user trading accounts. Order placement uses controlled execution with fill reconciliation and position-aware exit sizing.

Live data pipeline

Real-Time Updates

Authenticated WebSocket connections deliver live trade state, incremental position updates, watchlist pricing, and connection health checks. Admin monitoring channels support operational oversight.

Challenges solved

Engineering Highlights

01

API restarts interrupting live trading

Split-worker fault isolation — market feed, signal processing, and broker execution run as separate processes.

02

Duplicate orders and broker I/O races

Asynchronous command routing — only the execution process touches broker APIs, serializing I/O.

03

Stop-loss and target timing

Tick-driven risk monitoring on live market ticks, not solely on broker-side bracket orders.

04

Stale broker credentials executing live orders

Paper-trading safety defaults — daily broker session reset forces paper mode until traders reconnect.

05

Launching multiple branded deployments

White-label deployability — branding, data namespaces, and infrastructure artifacts are parameterized.

06

Different broker APIs per client

Multi-broker adapter layer — broker-specific OAuth and order APIs abstracted behind a factory pattern.

07

Indian F&O market requirements

IST timezone, exchange session schedules, F&O P&L conventions, holiday calendar, and regulatory disclosure flows built in.

Built for production load

Performance & Scale

  • Command queue decouples signal generation from broker I/O latency

  • Redis pub/sub serves signal processing and WebSocket clients independently

  • Frontend query caching with targeted invalidation on trade events

  • Trading-day-aware worker scheduling to avoid idle resources on non-trading days

  • Metrics and optional error tracking for production operations

  • Rate limiting on API and frontend endpoints

Operations

Deployment

Production runs as Docker containers orchestrated through Compose — MongoDB, Redis, FastAPI application, feed/signal/execution workers, Next.js standalone frontend, and Nginx reverse proxy with TLS renewal. Build and deploy are scripted from the repo root. Asia/Kolkata timezone applied across services. Local development uses Docker Compose for data services; application processes run as hot-reload dev servers.

Roadmap

What's Next

  • Additional broker adapters

  • Worker autoscaling based on market activity

  • Enhanced strategy analytics and performance dashboards

  • Mobile-optimized trader experience

  • Multi-exchange instrument expansion

  • Trade alert notifications across channels

  • Optimized trade history for long-running accounts

Kennedy Chokkalingam — available for product demos and custom platform builds

Get started

Ready to Launch Your Trading Platform?

Whether you're looking for a White-Label Trading Platform or a Custom Solution, I can help you build, customize, and deploy a production-ready platform tailored to your business.

Services

  • White-Label Trading Platform

  • Custom Trading Platform Development

  • Broker API Integrations

  • TradingView Automation

  • Full-Stack Development & Deployment

  • Ongoing Support & Enhancements

Interested in a Live Demo?

Call or WhatsApp me to schedule a live walkthrough and see the platform in action.

Let's discuss your requirements and build a trading platform tailored to your business.